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  • Communicating Your Message: How to Get Your Point Heard By Your Target Audience  By : John Berling Hardy
    What is it that makes us resist out-of-the-box messages? I believe it is at least in part because we are all creatures of habit. In fact we are more "creatures of trance".
  • Safety Consulting An Accurate Guideline For The Employers   By : Peri Witny
    The workers, who work in the industries like chemical, fiber, steel, glass, construction and garment manufacturing are supposed to work in complicated working conditions.
  • Increase Your Productivity By Engaging In Safety Consulting   By : Peri Witny
    The number of industries has been increasing, by each passing day and it has resulted in more opportunities for the people.
  • Facitlitate Your Workers With Safety Products   By : Peri Witny
    Workers, who work in different types of industries, are working in risky environment. There is high level of risk attached to the industrial workplaces.
  • SELF CONFIDENCE  By : Waseem I.Saleem
    Standing and moving well signals self-confidence as well as grace. Try a few of the following tests to see where you stand on the subject of posture.
  • How you deserve only the best home loan deal??  By : dilip mishra
    You deserve only the best home loan deal. Here are some tips to help you get the best mortgage deal possible. Mortgages are not created equal. The home loan industry is thriving these days, with lenders offering various types to fit different financial circumstances and needs.
  • The beauty Of African Art - It Is Home To The Greatest Talent To Date  By : Anthony Riali
    African art is an art form that has tremendous history and expressive qualities. The art form is well respected for its unique, beautiful and often frightening representations.
  • Charles Myrick Offers Great Rx Assistance Info..,  By : rox27
    The overall economics of most Americans is in such a dire with the high cost of gas, huge unemployment’s well as the crumbling condition of Medicare and Medicaid. It is also a time where corporation presidents overwhelming self greed made them forget... the little people who they were intrusted to look out for.
  • Cease-fire Rolls Back Oil & Metal Prices in International Trade..,  By : rox27
    The prices of gold and oil in the international trade pulled back to their normal price range after both the Hezbollah guerrillas and the Israel troops agreed to the suspension of hostilities in Middle East last Monday.
  • Business it support- Keep your business away from IT failure  By : Gen Federico
    Whenever your business comes across any kind of IT failure, such as slow performance of computers, security, staff wasting time on Internet, viruses, data backup issues, software licensing issues, unreliable systems, out dated technology and spyware, for sure you require business IT support.
  • Title Pawn and A Few Good Options  By : mrbrent
    A title pawn loan is a short-term, very high rate loan that utilizes a borrower's vehicle title as collateral. Title pawn lenders sometimes market to the lower income communities and army bases with the lure of easy and fast money. In truth though, consumers typically don't understand the full and final cost of the loan which is many times hidden in a agreement with confusing financial jargon.

    When the consumer can't keep up the monthly payments on the loan typically in the business, the title pawn lenders will repossess the borrowers' vehicle, which quite often is the consumersr only transportation to their job, the grocery store and doctors' offices.

    Lawmakers in several states have began to recognize the debt trap that title pawn companies set with these high interest loans. Some states have made title pawn loans illegal altogether. Some states cap the Annual Percentage Rate on loans.

    Currently Georgia law allows title pawn lenders to charge as high as 300 percent on a small title loan. This extremely high limit locks the consumer into a very difficult debt and makes it really tough for many of Georgia's families to get titles to their vehicles back from the lenders. Other title pawn lenders, which are regulated by the state's Industrial Loan Act, operate under a 60 percent Annual Percentage Rate cap. Requiring the same of all title lenders would level the playing field for all of the title loan companies, and help give borrowers a better shot at paying down their loan.

    Currently, many of the title pawn loans are created as a 30-day balloon loan. If the consumers are unable to make their monthly payment, they either lose their car or are forced to extend the life of the loan - by adding on another month of interest.

    A borrower can lose a vehicle worth $8,000 simply for defaulting on a $2000 loan. Even if the title pawn lender sells the vehicle and makes a profit - over and beyond what the borrower owed - the borrower receives nothing. All states should require that the lenders return the difference, or a portion of the difference back to the borrower after the vehicle has been sold to settle the debt.

    Borrowers have nowhere to turn if they feel they have been victimized by a title pawn lender. By licensing these lenders and providing regular governmental oversight, States could set and enforce guidelines to help guarantee fair lending environments for struggling borrowers.

    Fairness to both the consumer and the title pawn lending industry should be a top priority for all the states when setting and regulating laws and guidelines for the practice. The industry is a fair and viable business for entrepreneurs, and a great service for many struggling families that need a quick short term loan.
  • The Kind of Freedom I Want  By : Thomas Coffee A
    THE KIND of FREEDOM I Want

    I met a man the other day who said the national government is so concerned about the welfare of every citizen that anyone who objects to it is a fool. If this is true,I must be a fool. And I'll tell you what of fool I am.

    I think the acid test of any democratic government is the degree of effective liberty it makes available to the individual. That criterion establishes the order of values. All other things are relegated to lower orders of priority.

    Simply stated,these are my beliefs: I have a no-limitations belief in people:I've never met a person I did not think possessed a tremendous untapped potential. I've never met a person who did not possess a capacity that could be developed,a sleeping giant that could be awakened.

    Through the same line of reasoning,I have a no-limitations belief in myself. This isn't egotism;it's self-confidence. My confidence is based on know-how,and know-how comes from experience-experience that has been gained by submitting myself to obstacles and circumstances that made other people to hesitate.

    I have a no-limitations belief in potentials and possibilities,the combination of people and ideas.

    I want to be in business for myself. I want to operate my own business. I want to write my own paycheck.

    I want to come and go as I please. I want to control my own time.

    I want to select my own physician and dentist. And if hospitalization is necessary,I want to choose the institution where I'll be treated.

    I want to live in any town or city of my choice. The sole consideration will be my family's happiness,and the opportunity to make a contribution to the community.

    I want to design,build,and decorate my own house.

    I want to choose my own insurance plan and my own retirement program. I want the privilege of caring for my own family if they become ill.

    I want to read whatever books,periodicals,or newspaper I choose.

    I want to worship in the church of my choice.

    I want my children to have complete freedom of choice in the schools or courses of study they prefer.

    I want to control my own money-make by my own investments.

    I want to choose my own friends,regardless of who they may be.

    I want to choose the sports in which my interests lie-either as a participant or a spectator.

    I want no guarantees,no handouts,no doles. I want to become successful on my own two feet.

    I want the opportunity to grow and prosper. If I put forth the effort and study to be successful. I want to reap the profits of my own success.

    I want to operate my business on the principles of integrity,honesty, and fair-dealing.

    Finally, I believe that the Bill of Rights was not designed for corporations or government bureaus;it was designed for free people.
    Protecting individuals from state has not destroyed the state;it has merely forced government to live with the democratic process.

    The greatest NATURAL RESOURCE of our nation is its PEOPLE. It follows inescapably that the primary national goal to be pursued at all levels-federal,state,local, and private should be the development of each individual to his/her fullest potential.

    If This is Foolish...then that's the kind of Fool I Am. http://www.thomasandnaomicoffee.com
  • Building A Remedy  By : Alex De Mostafa
    Mediation of contracting disputes brings complex issues into the open. In these times of enormously high legal expenses and expert witness fees, to lower insurance costs it becomes incumbent to find new ways to shorten and simplify the existing complex litigation process.
  • Know How Federal Employment Law Helps You  By : Ranju Kumar
    There are several laws when it comes to employment in different countries. These laws are put in place so that the workers rights are well looked after.
  • Extraction Canopies - A 5 min guide for commercial kitchens  By : Andrew Sutton
    The Material that extraction canopies is made from is very important. Good extraction canopies should only use 405 to 430 grade stainless steel. The reason for this is that cheaper stainless steel stains easier and discolours. This also means cleaning becomes difficult and the extraction canopies
  • How to Achieve Fair Trade Status  By : Jeff Jarred
    Did you know that towns can actually be awarded with Fairtrade status? A town which is rewarded with this recognition has proven its commitment to support the Fairtrade movement.
  • A Green Audit - A Look At Your Business Through Grass-Tinted Specs  By : Lilach Bullock
    Once upon a time, businesses would brag about their charity work and involvement with community programmes, but Green issues are now top of the agenda.
  • Online DTR Software will provide Reports Appropriately an Employee Performance  By : DOGRA WONG
    Payroll system is based on the employee timekeeping: the employee’s salary will be based with the hours they have worked for. Employing traditional method or an electronic employee timekeeping will determine the employee’s compensation rate and clearly provide with the employee’s course of action.
  • What are the Rules of SEO and Content?  By : Shubham Panta
    Back in the early days of the Internet, it was good enough to stack your copy with selected keywords in a haphazard way. As time went on, seo and seo web design became more sophisticated and the rules for web content management became more stringent. To that end, a set of ethical seo rules has emerged and become the benchmark for which all good content is measured.
  • Five Guidelines for Ethical Business Communications  By : Michelle Howe
    Ethical behavior involves four principles: honesty, integrity, fairness, and concern for others. These four principles are like the four legs of a stool. If even one leg is missing, the stool wobbles, and if two are missing, the stool falls.
  • The Importance Of Equality And Diversity Training In Modern Business  By : Dominic Donaldson
    An article on how changing attitudes to race, gender and age are influencing behavior in the workplace.
  • Crunch Time for Companies to Reduce Recruitment Costs  By : Sandra Lightowler
    With companies looking to reduce their recruitment spend in 2009, HR Connexions On Demand E-Rcruitment Solution looks set to be a hit with hiring companies.
  • Small Business Employees Sometimes Lack Ethics  By :
    Ethics in business is an issue that every company has to deal with. But for many small businesses the issue can become even more acute. Most small businesses rely on unskilled labor to get the job done. And the issue of ethics is normally taught by universities. This means a large number of employees are not getting such training.
  • The Litmus Test: Don't Lie, Cheat, or Steal  By : Sally Rhys
    You probably face more ethical choices than you realize. By raising your consciousness about business ethics, you can stay out of sticky ethical issues.
  • That Slippery Slope: Four Examples of Stinking Thinking  By : Sally Rhys
    Ever wonder how in the world some of the crazy, unethical actions we witness really happen? Read this article to understand how some unethical behaviors start.
  • How To Obtain A TN Visa  By : Eli Kantor
    The TN visa is available to eligible Mexicans and Canadians with at least a bachelor's degree or appropriate professional credentials who seek temporary entry into the United States to engage in certain qualified fields pursuant to the North American Free Trade Agreement (NAFTA). Examples include, but are not limited to, accountants, engineers, attorneys, pharmacists, scientists, and teachers.
  • Business Opportunity Laws And Rules  By : Obinna Heche
    Too many offers of guaranteed income or of projected income can be found online these days. When someone is scouring the internet for job announcements or possibly with the intent of starting a business, the number of business opportunities that pop up is growing quite large.
  • Indonesia's Master Craftsmen  By : Yeng Tangkoko
    When you think about furniture made from wood then a number different options spring to mind. The dark woods of Asia are very popular, and that’s because they look good in almost every home. Dark woods, especially with brickwork, give a room a warm, and homely feel, and the materials extremely st
  • Sarbanes Oxley Act Questionable If It Really Helped Or Hurt Securities Market In US  By :
    Sarbanes Oxley was a federal act that was originally passed to protect individual shareholder's rights, but some argue it was actually more harmful than positive.
  • Protective Clothing - What Should And Employer Be Providing  By : David Whelan
    The range of protective clothing that is available is extensive. Here, we take a look at the accessories that are available for employers looking to provide their staff with the most appropriate
    personal protective clothing.
  • Business Ethics: A Quiz with Many Right Answers  By : Sally Rhys
    This Business Ethics quiz has many right answers. It is not intended to make you feel stupid or unethical. It is intended to raise your consciousness about what it takes to be ethical in today's world.
  • Your Personal Code of Ethics: How Does it Work in Today's World?  By : Sally Rhys
    Philosophies of life abound and playing them out results in different outcomes. This article takes a look at four common ethical philosophies and illustrates how adoptin just one philosophy towards life may not be sufficient.
  • When In Business Remember Your Values And Your Principles  By :
    Often when people start a new business they do it with all the best intentions in the world. But you will find yourself dealing with difficult customers, employees, and situations. No matter what you need to remember your own values and principles. They will help to get you through it all.
  • Business Ethics: Why They Are Important For a Company and Its Success  By :
    Business ethics is an interesting branch of business theory, primarily because of the fact that they are inherently interesting in a market economy.
  • How your competitor can help your business  By : William_King
    Competition in any business has its positives as well as negatives. However, we often focus on negatives more that the positives, after reading this article you would be able to see your competition in a whole new way and benefit from that.
  • Integrity on the Internet?  By :
    Integrity in the world of internet marketing is becoming more and more difficult to find. Discover why integrity is essential to true prosperity and success as an internet marketing business owner.
  • Growth for the Industrial Property Market  By : Amandeep Sandhu
    The year of 2007 has been an unprecedented year for the industrial property market. The rentals and occupancy rates for all kinds of industrial space indicate the extreme demand which was present.
  • Business Ethics: Five Things You Need to Know  By : Sally Rhys
    Learn about five common issues in business ethics and avoid an ethical misstep.
  • Make Money and Work From Home  By : binoy
    Make money online and work from home to eliminate debt. With so many people over extended in debt why not start an online business? In your spare time you could be generating enough income to pay down many of your debts. With almost every home having access to a personal computer and the internet it is easy to make money online and work from home. You could be earning income while you are spending time with your family, between hours during your college courses,
  • Business Ethics: Three Tips to Stay in Integrity with Yourself  By : Sally Rhys
    With all the ethical misdeeds abounding in the world today, here are three simple things you can do to toe the ethical line.
  • Steps to prosperity and success  By : William_King
    In this rapidly changing, industrially booming world, who does not want prosperity and success? Broadly speaking, dream is an instinctive production of our mind. And we always like to possess things we don’t have, or are not being able to produce.
  • Key to a successful wholesale business- planning and research  By : William_King
    In case you have made up your mind to start up a wholesale business, then there are a certain things that you have to keep in mind before you can start off with your venture. Proper research and planning can go a long way in making the entire process convenient and hassle free. With a little bit of forethought you can save your business from being a disaster and make it in to a success.
  • How to Achieve Customer Loyalty  By : William_King
    This article tells you some basic things about customer loyalty. Although customer loyalty is a difficult thing to get, it pays off to a great extent if you are able to carve out a brand loyalty for your business. This article will also tell you how to make your customers loyal towards your services.
  • How to Keep Your Customer Base Thriving  By : William_King
    This article will give business owners an overview of how to manage their old customer base and at the same time keep on expanding it. Holding on to your old customers is very important and so is getting new clients. If you want to know how to strike a perfect balance between the two, read on!
  • Employers Protection Against The Ridiculous  By : Catherine Harvey
    A look at what has lead the UK to have such a strict health and safety policy when it comes to the working environment.
  • Tips to keep in mind while buying a business  By : William_King
    If you are planning to buy an established business then this article is for you. It focuses on the things that you need to keep in mind while buying a new business.
  • What are business ethics and what is their importance?  By : William_King
    This article describes the importance of business ethics and how negligence towards them can have a negative impact on the business.
  • The Dos And Don'ts Of Using Office Furniture  By : Catherine Harvey
    A look at how staff have a habit of mis-using office furniture and some tips on how to avoid the wrath of your colleagues.
  • Retracting Sales Based On The Talmud  By : Billy Kite
    The Talmud cites an incident that allows a seller to retract a sales based on the circumstances surrounding the sale.
  • Avoiding a Hostile Workplace: Fairness in Employee Discipline  By : Melissa Vokoun
    The environment of your workplace is vital to employee satisfaction, reduction of turnover, and productivity. It is also vital to the legal stability of your business. A hostile work environment can be the basis for many types of employee complaints and causes of legal action
  • Should Mega Churches Run Their Business Like A Corporation?  By : Linda Dipman
    Recently my son, who is a minister with a master in divinity from the South Western Baptist Theological Seminary, in Dallas, Texas was fired from his job. He had put years of service into the biggest First Southern Baptist Church in Dallas, Texas as their Video Production Engineer.
  • Fake Doctor Excuse: Sin Or Savior?  By : Leslie Parchment
    Some are beginning to think that the ethics behind buying fake doctors excuses may be surprisingly good
  • The Importance Of Ethics For Your Business Success  By : Court Tuttle
    This article has important tips and information on how you can have success in your business.
  • Proof That Cheap Doesn't Always Pay  By : Catherine Harvey
    A look at the uneconomical use of cheap ink cartridges.
  • Staying Focused with Your Home-Based Business Goals  By : Lisa Burkhardt
    Here are a few tips to help you stay focused when starting out with your home-based business:
  • Effective Credit Control for Your Business  By : Jonathon Hardcastle
    Running a business on credit is one of the most professional things you can do, whilst also becoming one of the most risky. As soon as you offer credit to your customers you are opening yourself up for severely late payment, or worse still, no payment at all, which can be crippling for any business.
  • Equal Rights In The Workplace  By : Shaun Parker
    How can diversity recruitment help the minority groups and who is actively seeking applications from these groups.
  • The Diamond Trade in 2007: How Much Blood Remains?  By : Marc Choyt
    The blood diamond issue is no longer in the news, yet these diamonds still are widely traded. This insider's view, written by a jeweler, gives a present day and historical context to the diamond trade. Ultimately the consumer concerned about ethics is empowered to make informed decisions when purchasing their own diamond.
  • Interview with Steve D'Esposito on Fair Trade Jewelry  By : Marc Choyt
    Steve D'Esposito, executive director of Earthworks, discusses his organization of a multi-sector "Ethical Jewelry Summit" on socially and environmentally sourced jewelry production. This article discusses some of the issues involved in the very early stages of this important movement in the mainstream jewelry world. The summit is to take place in Washington DC, Oct. 25th and 26th.
  • Punctuality In Business  By : Obinna Heche
    You wanted to have that second cup of coffee from your favorite mug and you will only be a few minutes late. Whats the big deal. It is a big deal to be late by five minutes or an hour.
  • Interview with Carmen Iezzi  By : Marc Choyt
    There's a great deal of confusion and misleading information around fair trade jewelry. While there is no such thing as third party certified fair trade jewelry, many companies sell fair trade jewelry. This interview with Carmen Iezzi, director of the Fair Trade Federation, clarifies why fair trade jewelry is listed as a product category on their website.
  • An Interview on a Fair Trade Jewelry Model in South Africa  By : Marc Choyt
    Laurens Mare, the CEO of the South African Jewelry Counsel, discusses Vukani-Ubuntu, a Non-Profit Organization that trains people from rural townships into the commercial jewelry trade. This social entrepreneurial effort applies fair trade principal of economic empowerment for the economically disadvantaged to the main stream jewelry world.
  • Are You Faking It Or Are You Making It?  By : Dave Origano
    Have you heard the phrase fake it until you make it? It's something which is increasingly common among business owners, especially on the internet or in direct mail. The basic idea is someone sells you a program or course teaching you how they made millions- only they haven't yet made the millions, they hope to do so by selling thousands of copies of the course they sold you.
  • Having an Affair at Work? 3 Ways Your Employer can Find Out  By : Richard Bliss
    It used to be the stolen kisses in the cleaning closet and the joint business trips, but today's tracking of illicit employee behavior has reached a new level of surveillance. Almost every communication and every message is tracked, recorded and catalogued by a company's IT department. Here are three things to watch out for if you are personalizing your work communications:
  • Puntuality In Business  By : Obinna Heche
    You wanted to have that second cup of coffee from your favorite mug and you will only be a few minutes late. Whats the big deal. It is a big deal to be late by five minutes or an hour.
  • Business Dress Code  By : Obinna Heche
    Working in a stockroom can be a dirty job and someday you hope that your efforts will be noticed and you will get the chance to prove what you can with a promotion into a supervisors role.
  • Ask Not What The Jewelry Industry Can Do For You  By : Marc Choyt
    Suppose that you are a passionate leader in the jewelry industry advocating fair eco trade. You go to the most important industry tradeshow with a big banner screaming "ECO FAIR TRADE JEWELRY NOW." Thousands pass by without noticing. This semi-biographical article, ranging from elk hunting to dentistry in Haitian slums, delves deeply into the human tragedy behind the industry's fragmentation.
  • Value Creation Creates Wealth  By : Christopher Anderson
    Learn how to create more wealth in your life and business by creating value for others.
  • Turning Led into Gold: Ethics in the Jewelry Industry  By : Marc Choyt
    The author, who owns a jewelry company, argues that those in the jewelry industry attempting to fend off critiques from NGOs are actually doing more harm than good. He calls for to a truthful reckoning of the atrocities of environmental and social upheaval. Everyone involved in the industry, from suppliers customer, shares responsibility and moral obligation to create a better future.
  • How To Keep Your Marketing Strictly Ethical And Honest  By : Adrian Adams
    With all the fuss kicked up about SPAM and junk emails today, online marketing today has become a sensitive and important issue in establishing a client base for any business owner and marketing companies.
  • Ideas for Sending Business Thank You Gifts  By : Victor Epand
    This article gives ideas and suggestions for sending thank you gifts from a business.
  • When The Boss Finds Mold In The Workplace  By : Jim Corkern
    A practile guide for the Employer if you find mold in your place of business, How to protect your employees and your property safely.
  • Money Can Corrupt A Good Person  By : Linda Dipman
    So many people are easy targets to con artists who prey upon good and honest people. Victims are hard working people who toil and slave to build a nest egg for the rainy days of life. People who fight to get ahead, but often times fall prey to scams and opportunities that don't exist.
  • Is It Legal to Record or Eavesdrop Without Someone's Consent  By : Arnold Hernandez
    An overview of California privacy laws including wiretapping, interseption of messages, and recording.
  • Developing Trust in Business  By : Tyler James Ellison
    The internet is the most powerful form of communication in the world and is the best tool for building a business. Unfortunately, scams, liars, and cheats also recognize the power of the web and use it to attack honest folks. How can your business separate itself from the cheats?
  • Decency Wins Over Cultural Decay  By : Judi Lynn Lake
    Perhaps if we combined the morals of yesteryear with the technology and knowledge of today we would have the world each of us dream about. Personally, I have seen enough guts, gore, sex and destruction and I would bet that a great many more are as bored and disgusted by it as me. People do indeed have a voice and the time is now to use it if only for our children who are our leaders for tomorrow.
  • What Can BPM and BPI Do For You?  By : gregory burrus
    Do you need to know if a business process improvement (BPI) assessment can improve your office operations? Are you asking if BPI and business process management (BPM) training and education can improve your business? Do you wonder what business process management is versus business process improvement? Do you know what size business could benefit by a business process impact study?
  • The Need for Commitment  By : Pj Germain
    In todays work world, you cannot afford to tolerate a commitment level that remains at room temperature. You need people who invest themselves fully in their work, people who deliver dramatic results.
  • It's All About The Money, Isn't It  By : Judi Lynn Lake
    In order for Advertising Agencies to be successful, integrity must be combined with talent and it saddens me that so little is found today.
  • The Impact of MNEs  By : Jonathon Hardcastle
    The United States is the home -country for the largest amounts of foreign licensing and direct investment. Therefore, its policies understandably arouse some of the major trade unions of such outward moments.
  • The New Consumption Patterns  By : Jonathon Hardcastle
    Contemporary economic models present the typical consumer as deliberative and highly forward-looking, not subject to impulsive behavior.
  • Understanding the World of Tomorrow  By : Jonathon Hardcastle
    Most people do not easily accept the new, mostly because of the unknown factor that people tend to call fear. It is not only as Fyodor Mikhailovich Dostoyevsky had put it that "taking a new step, uttering a new world is what people fear most."
  • Encouraging Ethical Behavior  By : Jonathon Hardcastle
    Most authorities agree that there is room for improvement in business ethics. One of the most problematic questions raised in relation to business ethics is whether or not businesses can become more ethical in the real world.
  • Ethical Behavior in the Workplace  By : Cathy Warschaw
    What it means to be ethical
  • How To Solve Supply Chain Related Issues  By : David Gass
    Gives strategies for solving problems dealing with your company's supply chain.
  • How To Avoid Dishonest Home Business Schemes  By : James Lowe
    Save lots of time, money and enthusiasm by learning these screening steps before spending your resources on internet money making opportunities
  • A Landlord's Guide To The Eviction Process  By : David Gass
    Describes the process that needs to be followed when evicting a troublesome tenant.
  • Is The Financial Services Industry Failing The Baby Boomer Generation?  By : Bill Cole
    This article discusses the conflict within the financial services industry between the expectations of clients and behavior that some compensation plans encourage and reward.
  • Should you use Background Checks?  By : Kip Goldhammer
    Background check is a very important and essential element of making yourself comfortable with people you might be looking forward to having a relationship with as an employee, business partnership or even personal.
  • Preventing the Danger and Liability of Workplace Violence  By : Christine Harrell
    Learning how to prevent danger in the workplace by implementing behavioral sciences and threat assessment plans.
  • Selling Truth as a Differentiator  By : Lawrence Groves
    Now You Can Stand Out Above the Rest.
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